Facebook Small Business Success Stories

There are more than 400 active members of Facebook and this number is showing no signs of abating. Off these more than 50% log on and are active at any point in time. Each of these members has an average of 130 friends. And lastly people spend some 500 billion minutes on Facebook. It also has some 100 million people accessing it on their mobile phones.Now this is some statistics which cannot be sniggered at. So the full potential of Facebook  as also Twitter has been exploited by a number of entrepreneur . Here are some interesting case studies.

Twitter Case Study of a Commercial Brand

Anytime someone asks how a business can use Twitter effectively, most people point to the twitter accounts of big brands like Comcast and Zappos. While both companies are definitely standout examples of how you can use Twitter for business, you probably aren’t marketing a household name and have a hard time seeing how your small merchant site or information site can use Twitter effectively. And by now, you’re probably sick of the “top ways” people guess or hypothesize that a commercial website could use Twitter to their advantage. More.....

Twitter Drives Traffic, Sales: A Case Study

Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually--but a nice number nonetheless, particularly in a dreary economy.

Question is: are they the only ones? 

I haven't yet found anyone else claiming to have micromessaged their way to a number with six zeroes. But I did have an interesting conversation recently with a company that used Twitter to drive a 20 percent increase in sales in December, and additional growth in February. Here's the story. More.....