Tuesday, June 15, 2010

Blogtemplates

Are you fed up of the look of your blog? Looking for a new template? Well it is easy to change the looks. There are a number of sites which give you access to free template. Choose the one you want and presto, you have a new good looking blog. If you do not know how to change the template, don't worry I have given the sites where you can learn the procedure:



 For details visit:

http://www.bloggertemplates.org/faq/how-to-change-your-blogger-template:


Or



Or

http://www.blogdoctor.me/2006/10/how-to-change-template.html



Take your pick.

and here some good site for new templates for your blog:

http://www.bloggertemplatesfree.com/


http://freetemplates.blogspot.com/

http://cutewriting.blogspot.com/2008/10/20-beautiful-professional-blogger.html

Leia Mais…

How to Use Social Media for Crisis Management

When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.


However, many businesses are starting to use social media as a tool for listening and providing customer service.


When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model.

Why Your Reputation in Social Media Is Important


Why should a company be concerned about social media’s influence on their image? The answer is simple: Social media allows consumer opinions to spread far and wide quickly. Word of mouth and social search are two powerful reasons to manage your social media reputation.


Word of mouth


Imagine you’re a restaurant owner, and you recognize a customer walking into your establishment as someone who has a wide influence in your community, such as a newspaper writer. You would want him to have the best experience possible so if he chooses to write about your restaurant, those who read the review would be impressed and possibly come in to have a wonderful experience as well.


Social media allows anyone to be a major influence in the community. Any customer who walks through your door could possibly have hundreds or even thousands of followers in your region, or if not, his friends might. Word of mouth marketing can reach a worldwide audience through social media; thus, one bad experience could be retold to the masses.


Social search


Google’s recent implementation of social media in their search results brings real-time conversation to the front page. Twitter users in particular are fond of hashtags, and just adding a hashtag in front of a search for a name brand can reveal what is currently being talked about in relation to that brand.


Take Toyota for instance. Adding the hashtag in front of the name reveals the following in the first page of search results.


Now, let’s look at what happens if you do the same for Ford. More.......

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Real-life Twitter Business Success Stories

While it may not happen in a single 140-character line, Twitter opens the door for connecting with potential clients, building relationships, finding new employees and satisfying cravings for water cooler chats, all of which can lead to opportunities. Both new and not-so-new Twitter users often ask how businesses can benefit from the service. These stories illustrate how Twitter makes it possible without doing any icky hard selling.


The key to landing clients through Twitter is to build relationships with the right audience. Jon Phillips of Spyre Studios has many followers who are small business owners, freelancers, designers and developers. “Being active on Twitter, replying to people and retweeting helps a lot. Also I’ve been included on many lists of ‘Tweeple to follow if you’re into…’ which has made my followers count increase significantly. It’s like a vote of confidence from the owners of those blogs,” says Phillips. More..............




How one local coffee shop used twitter to increase his clientele.   
That is a very inspiring story. Twitter is being used as a marketing ... WOW..what a success story.

When J.R. Cohen, Operations Manager for CoffeeGroundz (@coffeegroundz) Cafe in Houston, Texas first heard about Twitter from one of his customers, he was puzzled but intrigued. Today, he credits Twitter with almost doubling his clientele and with opening his eyes to a whole new way to build Community. More...



Other Creative Twitter Uses............ 


An intro to Facebook and Twitter for nonprofits






Blogging for Nonprofits





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How to make money from your blog:


Most of the people who write blogs, simply want to air their opinion on some issue or the other. There are however many ways in which your blog can be used to bring in a little extra cash.
.
Jeff Wuorio a veteran free lance writer has given   the following five strategies that could turn your blog into a moneymaker.

1. Sell advertising.
This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For lesser-known blogs, services such as Google's AdSense or BlogAds enable bloggers to establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of "The Virtual Handshake: Opening Doors and Closing Deals Online."

2. Help sell others' products.
Here is another click-through opportunity. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One popular choice is Amazon.com. If, for instance, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further information about the book. If they break out the checkbook or charge card, you get paid as well.

3. Solicit contributions. Not every blog-related income opportunity involves hawking goods or services. As Blanche DuBois did in "A Streetcar Named Desire," consider relying on the kindness of strangers. Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support. Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to underwrite their loyalty with a little financial help. Programs such as PayPal make it easy to establish a simple on-site contribution collection button. "There are lots of worthy 'cause' blogs that would qualify for donations from grateful members of the blog community," says Las Vegas communications consultant Ned Barnett.

4. Market your services in your blog.
Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time. "Instead of short commentaries that begin a dialogue with readers, as many blogs do, I write the equivalent of journal articles that demonstrate my abilities, strategies and perspectives on specific issues," Barnett says. "When it resonates, it means money. Since starting this approach, I have generated three new paying clients and brought in about $10,000 on revenue — directly attributable to specific blogs."

5. Use a blog to deepen your existing customer relations.
Nor does any marketing material inserted in blog content have to be limited to bringing in completely new business. By using a blog to regularly communicate with existing clients as well as other readers, you can take advantage of the opportunity to fully inform them about everything your business does. That may expand your readers' understanding of the full scope of your products or services. "My blog has helped existing clients determine the range of my skills and services," says Ted Demopoulos of Demopoulos Associates, a Durham, N.H. consulting and training concern. "One client who had only used me for training in the past was surprised at my range of expertise and is now using me for a consulting project. Another who only used me on technical projects is now considering me for a more business-oriented project."

Watch this video :





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Monday, June 14, 2010

Micro Blogging

Microblogging is a networking service that allows mobile users of cell phones and other Internet connected devices to stay abreast of activities within a group by receiving frequent published updates, typically of 140 characters or less. Text messages are uploaded to a microblogging service such as Twitter, Jaiku and others, then distributed to group members. All parties subscribed in the targeted group are instantly notified of the microblog, enabling groups to keep tabs on one another’s activities in real time. A Microblog can also be public, with arbitrary subscribers joining and dropping microblogs at will. Like any other Internet tool, microblogging can be utilized for a number of purposes. While many are social, more pragmatic uses including business applications, also apply.



Users and organizations can set up their own microblogging service: open source and free software is available for this purpose. Hosted microblogging platforms, such as Present.ly, Socialcast and Yammer, are also available for commercial and organizational use.



Microblogging has the potential to become a new informal communication medium, especially for collaborative work within organizations . Over the last few years communication patterns have shifted primarily from face-to-face communication to more online communication in email, IM, and other tools. However, some argue that email is now a slow and inefficient way to communicate. For instance, time-consuming 'email chains' can develop, whereby two or more people are involved in lengthy communications for simple matters, such as arranging a meeting. The 'one to many' broadcasting offered by microblogs is thought to increase productivity by circumventing this.



Micro-blogging isn't a short-term fad - it is here to stay. The ability to post frequently, and that too on the move from your cell phone, is what has attract most people to this concept.


Twitter And The Art Of Microblogging

View more presentations from LoveTheCool.




Several startups have witnessed phenomenal growth with micro-blogging services, most notably Twitter. In addition, numerous social networks - including Facebook and Bebo - have integrated similar status update services. The main ones are:




Twitter is the key player in space and the company name is used synonymously with micro-blogging. The free service allows users to post status updates via SMS, e-mail, or web browser. What's more, Twitter has an open platform allowing third party developers to build on top of it.



Tumblr is a very clean, slick micro-blogging platform. Its focus is on simplicity and elegance. Similar to Pownce, users can share a variety of things, including text, photos, quotes, links, chats, or even videos.




Hictu is a service for video microbloggers. A webcam and a mouse-click are all that is needed to create a videopost. This streamlined solution saves time and effort for traditional vloggers



Pownce recently launched a micro-blogging platform with added functionality. On top of messaging, users can quickly and easily share links, files, or events with any or all of his/her contacts. See our in-depth review of Pownce for more details.




Jaiku is considered by many to be Twitter's closest competitor. Most features and functions are similar. It will be interesting to see how the company plans to emerge from the shadow of its main rival.



MySay is what it says. Instead of text updates, users call MySay and say how they are doing today. Then, friends or family can listen via phone, e-mail, or the web.




Emotionr is a way to gauge your happiness on a scale of 1-10 (decimals included). As the name touts, it is a way to express and share your emotions and feelings with those around you




Frazr is also very similar to Twitter. The main difference is one of language. Frazr is focused primarily on the French and German markets.









Moodmill is a way to express your mood or current state of being. A sliding scale facilitates this process, while a quick text update completes the personalized service.




Yammer promotes itself as "a tool for allowing companies and organizations to become more productive through the exchange of short frequent messages. But instead of replying to the standard Twitter question "what are you doing?", you will now be 'yammering about "What are you working on?'" It is an excellent microblogging tool for coworkers in any company or organization. The coworkers in Yammer frequently exchange short answers to one simple question what are you working on. Through Yammer co-workers can discuss ideas, ask questions, post news, and share links and related information




Spotjots is a microblogging service that combines geolocation and mapping for real time sharing of information. Send in updates which are geolocated and mapped out that can be viewed by the friends.



Twitter And The Art Of Microblogging


Twitter And The Art Of Microblogging
View more presentations from LoveTheCool.

20 Viable Social Network Ideas

 

 

 



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Blogging

Background


The term "weblog" was coined by Jorn Barger on 17 December 1997. The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog," meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to the popularization of the terms.


Blogs are websites that are designed through CMS (Content Management Systems), blogs can take the design work out of building a professional website. For years businesses, churches, and individuals have been using blogs to share ideas, thoughts, and to make a large sum of money. Blogs make sharing information easy and fun!

Blog web hosting is what is needed to place a blog on the internet or start a blog. Blog web hosting is the actual purchase of a space on the world wide web. Every site that is on the web is hosted on some server (powerful computer) and it is necessary to have a presence on the web.

Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools:


* Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries.

* Brad Fitzpatrick started LiveJournal in March 1999.

* Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by Diaryland in September 1999, focusing more on a personal diary community.

* Evan Williams and Meg Hourihan (Pyra Labs) launched blogger.com in August 1999 (purchased by Google in February 2003). After a slow start, Blogging has developed into a popular way for people to publish content online. A blog is simply a set of Web pages that are often written in a diary-like form. People writing blogs typically comment on current events, their lives, new ideas and gadgets, trends, ongoing news stories, and any number of topics.


Types of Blogs


There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.


Personal blogs.


The personal blog, an ongoing diary or commentary by an individual, is the traditional, most common blog. Personal bloggers usually take pride in their blog posts, even if their blog is never read. Blogs often become more than a way to just communicate; they become a way to reflect on life, or works of art. Blogging can have a sentimental quality. Few personal blogs rise to fame and the mainstream, but some personal blogs quickly garner an extensive following. One type of personal blog, referred to as a microblog, is extremely detailed and seeks to capture a moment in time. Some sites, such as Twitter, allow bloggers to share thoughts and feelings instantaneously with friends and family, and are much faster than emailing or writing.


Corporate and organizational blogs


A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities.


By genre


Some blogs focus on a particular subject, such as political blogs, travel blogs (also known as travelogs), house blogs, fashion blogs, project blogs, education blogs, niche blogs, classical music blogs, quizzing blogs and legal blogs (often referred to as a blawgs) or dreamlogs. Two common types of genre blogs are art blogs and music blogs. A blog featuring discussions especially about home and family is not uncommonly called a mom blog. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a Splog.



By media type


A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs; see typecasting (blogging).

A rare type of blog hosted on the Gopher Protocol is known as a Phlog.


By device


Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance. Such journals have been used as evidence in legal matters.




The Blogosphere



The collective community of all blogs is known as the blogosphere. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, linkbacks (refbacks, trackbacks or pingbacks) and backlinks. Discussions "in the blogosphere" are occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere".



Blog search engines



Several blog search engines are used to search blog contents, such as Bloglines, BlogScope, and Technorati. Technorati, which is among the most popular blog search engines, provides current information on both popular searches and tags used to categorize blog postings. The research community is working on going beyond simple keyword search, by inventing new ways to navigate through huge amounts of information present in the blogosphere, as demonstrated by projects like BlogScope.


Blogging communities and directories



Several online communities exist that connect people to blogs and bloggers to other bloggers, including BlogCatalog and MyBlogLog.] Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members.


Blogging and advertising


It is common for blogs to feature advertisements either to financially benefit the blogger or to promote the blogger's favorite causes. The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product.



Major Blog Sites / Services


* Blogger: blog hosting service affiliated with Google; started in 1999
* Xanga: weblog hosting and social networking
* wWrdpress: blogging service
* livejournal: blogging service
* typepad: blogging service
* drupal.org: an open source content management platform that can be used for creating blogs as well as other kinds of Web sites
* Social Networks: Many online social networks offer blogs as part of member services


Find Blogs


* Blogarama: blog directory and resource collection

* Bloglines: search for feeds, blogs

* Metroblogging: City-specific blogs


Search Blog Posts


* Technorati: searches posts from millions of blogs

* Google Blogsearch: searches blogs for blog content or blog topic

* Feedster: searches syndicated sources (including blogs and news)

* IceRocket: searches blogs and social net spaces


Blog News and Stats


* Blog Herald: blogging-related news

* BlogPulse: Intelliseek's blog trend analysis site

* Scripting News: David Winer's blog (notable blogger, author of RSS)


Blog Rankings


* Technorati Top: popular blogs as measured by unique links

* Bloglines top: ranked by feed

* TBL list: Truth Laid Bear Ecosystem list of popular blogs


Further Reading


* Studying Blogs: some comments on Blogs, a short list of articles examining blogs, and links to further information

* Wikipedia entry for blog: introductory information about blogs

* Dmoz Index: directory of information on blogs


Legal and social consequences

Blogging can result in a range of legal liabilities and other unforeseen consequences.



Do you want to make money from your blog????????


Some people have strong personal feelings with respect to making money from their blogs. If you think commercializing your blog is evil, immoral, unethical, uncool, lame, greedy, obnoxious, or anything along those lines, then don’t commercialize it. If you have mixed feelings about monetizing your blog, then sort out those feelings first. If you think monetizing your site is wonderful, fine. If you think it’s evil, fine. But make up your mind before you seriously consider starting down this path. If you want to succeed, you must be congruent. Generating income from your blog is challenging enough — you don’t want to be dealing with self-sabotage at the same time. It should feel genuinely good to earn income from your blog — you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it. If, however, you find yourself full of doubts over whether this is the right path for you, you might find this article helpful: How Selfish Are You? It’s about balancing your needs with the needs of others.


If you do decide to generate income from your blog, then don’t be shy about it. If you’re going to put up ads, then really put up ads. Don’t just stick a puny little ad square in a remote corner somewhere. If you’re going to request donations, then really request donations. Don’t put up a barely visible “Donate” link and pray for the best. If you’re going to sell products, then really

sell them. Create or acquire the best quality products you can, and give your visitors compelling reasons to buy. If you’re going to do this, then fully commit to it. Don’t take a half-assed approach. Either be full-assed or no-assed.





Blogs, Tubes, Twitters, and More

View more presentations from David Armano.

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Saturday, June 12, 2010

Facebook Small Business Success Stories


There are more than 400 active members of Facebook and this number is showing no signs of abating. Off these more than 50% log on and are active at any point in time. Each of these members has an average of 130 friends. And lastly people spend some 500 billion minutes on Facebook. It also has some 100 million people accessing it on their mobile phones.Now this is some statistics which cannot be sniggered at. So the full potential of Facebook  as also Twitter has been exploited by a number of entrepreneur . Here are some interesting case studies.

Twitter Case Study of a Commercial Brand

Anytime someone asks how a business can use Twitter effectively, most people point to the twitter accounts of big brands like Comcast and Zappos. While both companies are definitely standout examples of how you can use Twitter for business, you probably aren’t marketing a household name and have a hard time seeing how your small merchant site or information site can use Twitter effectively. And by now, you’re probably sick of the “top ways” people guess or hypothesize that a commercial website could use Twitter to their advantage. More.....


Twitter Drives Traffic, Sales: A Case Study

Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually--but a nice number nonetheless, particularly in a dreary economy.

Question is: are they the only ones? 

I haven't yet found anyone else claiming to have micromessaged their way to a number with six zeroes. But I did have an interesting conversation recently with a company that used Twitter to drive a 20 percent increase in sales in December, and additional growth in February. Here's the story. More.....

 

 




Leia Mais…

Friday, June 11, 2010

Facebook

Almost everyone seems to be a member of Facebook, the most popular social site. However most of us do not care too much about the security aspect, because either we are shy to learn or just don't bother about the security aspects of the web.

Facebook gives users powerful controls to protect themselves online, but it's up to individuals to check and ensure that appropriate settings are in place.

Name: Full / alternate name  Be careful People often use this information to be found by their maiden name or nickname, making them easier to find. Keep in mind some sites use your maiden name (if applicable) as a security question for account access, so weigh this possibility before disclosing. 
Username Be careful Don't use a nickname that will link you to other accounts you might wish to keep private; . Be sure it is different from your bank login username, for example.
Linked accounts Be careful Linked accounts include Google, MySpace and OpenID—use with caution to avoid overexposure.

Basic Directory Information

Keep in mind that with the changes rolled out by Facebook in December 2009, certain information about you is now "Publicly Available Information" (PAI), meaning this information is public to any visitor to your profile. Facebook makes everyone disclose:
  • Full name
  • Profile picture
  • Gender
  • Networks
You can reduce the visibility of this information by opting out of Facebook Search results; however, there is no way to completely opt out of disclosing this information.Users particularly worried about their security might choose to sanitize the information they disclose—changing the networks you join, for example.
From late 2009 to early 2010, Facebook had made pages (things you "like") and friend lists part of their "publicly available information;" however, as of May 2010, Facebook changed this and now allows you to make this information private once again. remember keep your personal details safe and do not make it public.


Privacy Settings: Basic Directory Information

Option
Recommended
Why?
Search for me on Facebook
Be careful
The extremely paranoid may choose to set this option to "Friends only," though this setting makes search effectively useless. "Friends of Friends" or "Friends and Networks" are slightly more useful.
Send me friend requests
"Friends of Friends"
As soon as you accept a friend request, your new friend has access to a wealth of information about you that they could potentially exploit. Make sure the people you add as friends are trustworthy and that you can verify their identity.
Send me a message
"Only Friends"
Accepting a message from someone you do not know or trust leaves users vulnerable to socially engineered scams as well as basic phishing. Don't leave yourself open to this kind of attack. Disable messages from people you don't already know.
See my friend list
"Only Friends"
Knowing who your friends are could really help out an identity theft, so we suggest making this friends-only at a minimum. Keep in mind that it's not just your own security you need to keep in mind—if a friend's account is compromised, a cybercriminal accessing their account can see your friend list. If this is a concern, set your friend list visibility to "Only Me."
See my education and work
"Only Friends" (at most)
It may seem innocuous to call out your alma mater or where you grew up, but disclosing education and work information can be very valuable to someone trying to socially engineer a manipulative attack against you.
See my current city and hometown
"Only Me"—though it's best to not enter this information at all
See my interests and other Pages
"Only Friends" (at most)
These are pages that you "like" or fill-in content areas where most people add personality to their profiles; however, they are rife with opportunity to disclose valuable personal information that can assist identity thieves. Additionally, many of these pages can be of a religious, political or personal nature that you might not want to disclose universally. If you are not comfortable with a potential future employer knowing this information, you should keep this information locked down to a friend level or even set to "Only Me." Be careful about what you reveal here.



Sharing on Facebook — Customize Settings

Facebook presents a number of pre-set options to click for privacy settings: Everyone, Friends of Friends, Friends Only, Recommended and Custom. We do not recommend using Facebook's Recommended setting, which presents a large amount of sensitive information as public. Instead, choose the Custom option and click the "Customize settings" option in the menu.

Once in the Customize Settings menu, in many cases the option to not show information to anyone—to select "Only Me," in other words—is not plainly visible. To make something visible to "Only Me," you have to select "Customize" from the drop-down menu and then choose "Only Me" from the pop-up window that appears.



Things I Share
Option
Recommended
Why?
Posts by me (default setting)
"Only Friends"
Personal information can be published on your wall by yourself and others, therefore it is unwise for it to be viewable by the wider Facebook community. For this reason, you should not allow networks to view your wall.
Posts you make to your wall can now vary in security on a post-by-post basis (see the "Status updates and posted items" section), but we recommend you set the default option to "Only Friends."
Family
"Friends Only"
With information you choose to disclose on Facebook, even if you lock down your profile to entirely Friends Only, you have to remember that there's always a chance that one of your friends may have their account compromised. Information about your family, relationships and interests are rich targets for someone socially engineering an attack against you.
Relationships
Interested in and looking for
Bio and favorite quotations
Website
"Only Friends" (at most)
Publishing your personal website address is less of a privacy risk than revealing other contact information, providing other private information is not listed on the personal website itself.
Religious and political views
"Only Friends"
This information may be sensitive, depending on what you have posted. Unless you want a potential employer knowing this information, be careful what you post and who you allow to see it.
Birthday
"Only Me"—though it's best to not enter this information at all
As this is key information in identifying you, not only should you not show your birthday, you should not enter your birth date information into Facebook at all. Should your account be compromised—or worse, should there be a Facebook data breach—you do not want this information falling into the wrong hands.
Edit album privacy for existing photos
"Friends only" for all albums
Your privacy settings for "Photos and videos I'm tagged in" and your photo albums are not linked, meaning you need to set your album privacy separately from your general photo settings. Just as with your photo and video tags, don't share your albums with anyone outside of your friends.

Things others share
Option
Recommended
Why?
Photos and Videos of Me
"Only Friends" (at most)
Photos, videos, posts and comments should only be shared with friends, not with wider networks on Facebook. If pictures or posts may be posted that you think may be embarrassing to you in the future, then tag this option to say only you can view them and ask yourself what can be done to prevent such material being uploaded onto the internet in future. If you are not comfortable with material appearing on your resume or job application, don't post it online.
If a friend's account is compromised and you have Wall postings enabled to friends, this leaves you open for a potential phishing attack. Most people enjoy the interactivity that friend Wall posts provide, but always be wary of any links friends may post to your wall (especially if the message doesn't sound like something they'd normally write).
Can comment on posts (Includes status updates, friends' Wall posts, and photos)
Friends can post on my Wall
Can see Wall posts by friends

Contact information
Option
Recommended
Why?
Mobile phone
"Only Me"
Users completing their profile on Facebook should ask themselves whether it is appropriate or necessary to tell other Facebook users their contact details. Facebook allows users to opt-out of entering this personal information, and as Facebook allows friends to contact each other via Facebook it's not necessary to know someone's real address or phone number. If they really are a friend they should know where you live and what your phone number is! And if a friend really can't remember they can always contact you via Facebook and ask you. It's then up to the user to decide whether they feel comfortable sharing that information, and if their friend has a valid reason for asking.
Remember: It is not necessary to post your email address on Facebook as you can send a message to friends with the Facebook system itself.
Other phone
Address
IM screen name
Email address(es)




Applications and Websites settings

Facebook provides users with powerful controls to protect themselves online, but it's up to individuals to check and ensure that appropriate settings are in place. Facebook makes a point of saying on their guide to privacy that they "do not give—and have never given—anyone's data or personally identifiable information to advertisers."
Facebook does, however, allow third-party applications to access information that you make public. And any information you share through with friends can be shared to applications as well—should you choose to allow it. As noted below, we recommend that you do not.



Privacy Settings: Applications, Games and Websites

Option
Recommended
Why?
What you're using
Check and remove any applications you're no longer using and/or are unfamiliar with
Facebook now gives users an easy way to remove applications from their profile, and remember that applications can be anything from games to quizzes to website giveaways. You'd be surprised how quickly the list of applications you're using can grow! Remove any that don't look familiar to you or that you're no longer using. Any application you use has access to your information and provides a potential avenue for your information to be leaked or stolen. Reduce this risk by reducing the number of applications you use.
Game and application activity
"Friends Only" at a minimum, consider making a custom group
This option is more of an etiquette issue than anything else. If you have a group of friends that you play games with, consider creating a custom group just for them so only they can see your game-related posts and requests.
Info accessible through your friends
Uncheck everything
Checking any option on this list allows an application that a friend uses—one that you might not even use—to access that information about you. In general, the less you have under your control, the more vulnerable your information.
Instant personalization
Make sure it is unchecked
This is an opt-in option to have Facebook partner websites (like Yelp, Pandora and Microsoft Docs) pull your Facebook information and enable greater customization and sharing options. Though these sites are 'trusted partners' of Facebook, they add a layer of risk to your information. Double-check this page and ensure that instant personalization is not checked.
Public search
Make sure it is unchecked
It is  recommended that you disable this option. If it is enabled then it allows search engines to index your information in addition to letting people find you on Facebook using an external search engine. There is no benefit to this, as you will only be linking up with people who are on Facebook. And remember, once your profile has been indexed by a search engine, you lose control over that information and over how long it can be seen.




Status updates and posted items

Facebook now allows you to vary the privacy of what you post to your profile, item-by-item. This added flexibility means you can even restrict visibility of what you post to specific sub-groups of friends.
The default security option for anything you post to your wall—status updates, wall photos, videos, or shared links for example—is set in your Profile Information privacy page under "Posts by me." If you choose to change the setting of a posted item, all you need to do is click the lock icon and select the new security option you'd like to use.
Note that Facebook will notify you that your selection is different from your default option—but only the first time. After that point, be careful that the items you post to your profile are only visible to the right people!

Facebook Chat

Only confirmed friends should be able to contact you through Facebook Chat; however, we recommend staying offline from Chat unless there is a legitimate reason why someone would need to know you are online.
Be advised that are several examples of scams run through Facebook Chat—a seemingly innocuous message from a friend in trouble could be a hacker who compromised your friend's account in hopes of exploiting it for large sums of cash.




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